The Business Visits and Events Partnership (BVEP) has briefed DCMS that business events should be classed differently from mass-gatherings (https://bit.ly/2Wpi1eh) to aid recovery of the industry when lockdown restrictions are eased; in the meantime many business events continue to be transferred to a virtual setting or have been postponed for the time being.
Against this backdrop it may seem counter-intuitive to be considering hiring an events manager to plan your next event – surely we should be waiting to see how things pan out? However now may be the perfect time to get all your ducks in a row and be ready to proceed when we come out of the other side.
Less-considered, perhaps, is that your event manager is less emotionally invested in the event than you are. This doesn’t mean they care any less about the final outcome – they want that event to run perfectly, just as you do – but they are able to step back, look at things more clearly and therefore overcome any obstacles that may arise more easily. Indeed, with an event manager on board you probably won’t even know that obstacles arose in the first place.
This all means that during the planning process you can concentrate on the content of your conference or workshop and, come the day itself, one hundred percent of your focus will be on your clients, while your expert event manager takes care of the logistics and the details.
The value of the event manager remains, even in these difficult times. Zoom is a great tool but there is no substitute for face-to-face contact and people will want to return to physical events as soon as possible once restrictions are eased. Will you be prepared? Possibly. With an event manager on board? Definitely.
If you have any questions about how an event manager could provide solutions for your business feel free to drop me an email at firstname.lastname@example.org.